Display construction



May 10, 1938. A. a. MULL 2,116,908

DISPLAY CONSTRUCTION Filed Jan.,7, 1938 2 Sheets-Sheet 1 IUPTHUR B. Mun.

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May 10, 1938. A. a. MULL 1 DISPLAY CONSTRUCTION Filed Jan. '7, 193 2Shets-Sheet 2 INVENTOR.

F I g 7 ART/MR 5. My

ATTORNEY.

Patented May 10, R938 UNITED STATES PATENT OFFICE 2,116,908 p srLAYCONSTRUCTION Application January 7, 1938, Serial No. 183,810

6 Claims.

This invention relates to a display unit which can be removably attachedto any suitable supporting surface.

One of the objects of this invention is to provide a display sheetcarrying advertising matter thereon which can be conveniently affixed toany supporting surface or object.

A further object of the invention is to provide a display unit which canbe aflixed simply by w pressure of the fingers to a supporting surfaceand from which it is readily removable without fouling or marring thesupporting surface, and to which it can be reaflixed if desired in thesame manner. 7

Still another object of the inventionlisto provide a display which hasportions "protruding therefrom to give realistic impression a depth.

Other and further objects and detai of the invention will be apparentfrom the following descriptions and accompanying drawings, whereinFigure 1 illustrates one embodiment of my invention suitable for use asa display card orgprice tag, a portion of the lower cover strip beingpartially peeled,

Figure 2 is a plan view of the display unit shown in Figure 1, set up incondition for use,

Figure 3 is a front view of the display unit as 'afiixed to a supportingsurface,

Figure 4 is a sectional view taken on lines 4-4 of Figure 3,

Figure 5 is a plan view of a modified form of a display unit,

Figure 6 is a plan view of the unit shown in Figure 6 set up for use,

Figure 7 is a sectional view taken on lines 1-! of Figure 6, Figure 8 isa sectional view similar to Figure '7 of another modified form of thedisplay unit.

One embodiment of the invention is illustrated 40 in Figure 1, whereinIt! indicates a display unit made of a stiff paper sheet or board. Anydesired configuration may be given to the sheet depending upon thecharacter of the advertising for which it is designed. The configurationillustrated in Figure 1 is adapted, for example, for use as a displayunit the front face of which is printed to illustrate the head of a manand his hand holding a glass of liquor as he is about to drink it. Therear face of the display unit is provided with spaced areas I coatedwith a suit-- able pressure sensitive adhesive, the said coated areasbeing protected prior to using the display a unit by an adherentpeelable cover strip ii. The

lower cover strip in Figure 1 is shown in partially peeled condition.Such cover strip may be made of glassine, holland cloth, and the likewhich will adhere to the adhesive coating but will readily peeltherefrom.

I prefer to use a hot melt pressure sensitive composition as disclosedin copending application Serial No. 98,978. This composition consistsessentially of a cohesive agent, an adhesive agent, a modifier and athermoplastic solvent therefor. The following composition is suitablefor use on The composition is preferably heated to about -200" F. and isapplied to the base sheet by 20 means of a roll or doctor blade heatedto about 180-200 F. so as to spread a thin layer of the composition ofsuitable thickness on the base sheet. The base sheet is preferablysupported on a heated roll coacting with the spreader roll and spacedaway sufiiciently to permit the desired thickness of coating to beapplied. After the adhesive coating is spread it is congealed by passingthe web over a chilled roll and a cover 30 strip is applied thereto.

Instead of applying the pressure sensitive adhesive directly to theunit, an adhesive strip is assembled separately and applied to the unitafter it has been printed or otherwise orna- 35 mented for advertisingpurposes. This preformed adhesive strip may consist of a base of papertape or the like coated on one face with a gum or water soluble glue asdisclosed in Patent No. 2,080,733. The other face of the tape is coat-40 ed with any suitable pressure sensitive adhesive which is protectedby a peelable cover strip such as holland cloth or glassine. Theadhesive strip so assembled is applied to the unit by moistening thegummed surface and applying a suitable 5 length of same to the unit. Theunits are then distributed to the purchasers in this condition.

The body portion ID of the display is provided with a slit I 2 andintersecting" score line is to provide a protrudable portion which is50' hinged on line l5 and adapted to be bent on the score line out ofthe plane of the base sheet I 0 as shown in Figures 3 and 4. Hingedportion II is provided with a tab portion ll hinged thereto on scoreline I.

As shown in Figure 1 the pressure sensitive adhesive coating it appliedto one face of the body portion In adjacent the area of the hinge lineIS. The pressure sensitive adhesive is also applied on one face of thetab ll.

When the unit is to be used the upper and lower cover strips l3 arepeeled off exposing the adhesive areas l6. Tab I1 is then folded back asshown in Figure 2 so as to bring its adhesive coated face into contactwith the adhesive area.

It on the body portion l against which it is pressed by the fingers,thereby retaining the tab l'l against the body portion as shown inFigure 2.

The unit is then applied to any suitablesupporting surface by pressingwith the fingers the upper and lower adhesive areas l6 into face contactwith the supporting surface 20 as shown in Figure 4. The portion ll ofthe unit will then hinge-outwardly on score line l as shown in Figures 3and 4 on account of the increased thickness of the display unit adjacentthe score line IS. The portion H being slightly spaced from the bodyportion l0 gives effect of depth and enhances the realistic impressionupon an observer so that the advertisement catches the attention orthose in its vicinity.

The display unit will remain firmly in place after being attached to thesupporting surface, but it can be readily removed from the supportingsurface by simply peeling it off without fouling or marring thesupporting surface in any way. If desired the display unit may bereapplied to the same or other supporting surface by pressing 'same inplace.

The display unit may be made of any suitable sheet material such ascardboard, sheet metal, veneer, stiffened cloth, sheets made ofsynthetic materials such as celluloid, resins. and the like.

It is obvious that any sheet material which may be printed or impressedwith any indicia or to which any advertising matter may be afiixed ormade integral therewith is contemplated within the scope of thisinvention; Any suitable shape,

form or contour may be given to the display unit depending upon thepurpose for which it is to be used.

Figure 5 illustrates a modified form of the display unit, wherein a tabportion 30 is hinged on score line 35 to the protrudable portion ll.Portion II is hinged to the body I0 along score line 22. Tab 30 isprovided with an area coated with a suitable pressure sensitive adhesivell. In 'using this unit the cover strips are peeled ofi from theadhesive areas It and tab 30 is folded against the portion l l andpressed thereagainst with the fingers so as to be retained by theadhesive IT as shown in Figure 6. The unit is then affixed to a suitablesupporting surface 20 by pressing with the fingers the adhesive areas ISin face contact therewith. Portion II will then protrude out of theplane of body portion H) as shown in Figure 7 owing to the increasedthickness of the portion l 1 adjacent the hinge line'22.

In a still further modification tab 30 may not be provided with anyadhesive area II. In using this construction the tab 30 is simply foldedback on score line 35 out of the plane of. the portion l I,

as shown in Figure 8. When the unit is afiixed to a supporting surfaceby means of the pressure sensitive adhesive It, the tab 30 bears againstthe supporting surface and due to its'sprin'giness while held againstthe supporting surface 20, will swing portion H. on hinge line 22 out ofthe plane ofthe body portion III as shown in Figure 8.

In the construction herein described the display unit is provided with abody portion in and a protrudable portion ll hinged thereto on a scoreline. An adhesive area is provided on the body portion adjacent thescore line so that the portion II will be automatically swung out of theplane of the body portion owing to the leverage exerted by the thickenedportion of the protrudable portion II, the thickened portion beingprovided by folding back the tab l6 as shown in Figures 2, 6, and 8.

Figure 8 illustrates another modification of the invention according towhich a display unit is provided with a tab 30 which is merely foldedback without adhering it to the protrudable por- -tion. The principle ofaction is similar to the disciosed,'and it is to be understood that allsuch variations are intended to be included in the appended claims as isbroadly consistent with the prior art.

I claim:

1. A display unit comprising a body portion, a protrudable portionhinged thereto ona score line, a pressure sensitive adhesive adjacentsaid score line, the said protrudable portion being provided withanintegral tab portion adjacent said score line, said tab portion beingadapted to be folded out'of the plane of the protrudable portion andbear against the supporting surface to which the display unit is aflixedby said pressure sensitive adhesive, thereby automatically swinging theprotrudable portion out of the plane of the body portion.

2. A display unit comprising a body portion, a protrudable portionhinged thereto on a score line, a pressure sensitive adhesive areaadjacent said score line, the said protrudable portion having a greaterthickness adjacent said score line than the adjacent body portion, saidprotrudable portion being free of adhesive so as to be automaticallyprotrudable out of the plane of said body portion, when said bodyportion is afllxed to a supporting surface by said pressure sensitiveadhesive area.

3. A display unit comprising a body portion, a protrudable portionhinged thereto on a score line, a pressure sensitive adhesive areaadjacent said score line, the said protrudable portion having morelaminations adjacent said score line than the adjacent body portion,said protrudable portion being free of adhesive so as to beautomatically protrudable out of the plane of said body portion, whensaid body portion is afiixedto a supporting surface by said pressuresensitive adhesive area.

4. A. display unit comprising a body portion, a protrudable portionhinged thereto on a score line, a pressure sensitive adhesive adjacentsaid score line, the said protrudable portion being provided with anintegral tab portion coated with pressure sensitive adhesive positionedadjacent line, said protrudable portion being free of adhesive so as tobe automatically protrudable out of the plane of said body portion, whensaid body portion is aflixed to a supporting surface by said pressuresensitive adhesive area.

5. A display unit comprising a body portion. a

adapted to be folded out of the plane of the protrudable portion andbear against the supporting surface to which the display unit isaflixedby said pressure sensitive adhesive, thereby autothe plane of thebody portion.

6. A display unit comprising a body portion, a

protrudable portion hinged thereto on a score line, a pressure sensitiveadhesivearea-on said body portion for amxing same toa suitablesupporting surface, the said protriidable portion being provided with anintegral tab portion, said tab portion being adapted to be folded out ofthe plane of the portrudable portion and bear against the supportingsurface to which the display unit is aflined by said pressure sensitiveadhesive, thereby automatically swinging the protrudable portion out ofthe plane of the body portion.

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